The Victorian Association for Newsagents.

This February, the ‘Great Australian Storybook Collection’ is back!

With families across Australia looking for ways to give their kids a head start in 2020, the Herald Sun and the Geelong Advertiser are providing you with the perfect solution for your store: the Great Australian Storybook Collection!

This new 15-part Book Collection aims to celebrate the best selling and most popular Australian kids’ books. All in one Collector’s Case!

Your customers will be able to get the first Book, Thelma the Unicorn, and the Collector’s Case for free* with the purchase of the Herald Sun or the Geelong Advertiser. The following 14 kids’ Books are then available each day for just $2.70 with the newspaper. The 14 books will make the collection complete and aim to bring the magic of Australia’s best children’s storybooks to life.

Key Dates:

–          Advertising will commence: Sunday 26th January

–          Books available in store: Saturday 8th February – Saturday, 22nd February 2020


Plus, you have the chance to win a share of $1300 in gift vouchers!


Make sure you participate in the Display Incentive and build your best Point of Sale Display.


3 ways to make your store stick out:

  1. Best use of Social Media (Details in the Retailer Toolkit)
  2. Best external-facing display
  3. Largest/most impactful in-store display

To Enter: upload your pictures and videos here:


For more information, please speak to your News Corp Australia Area Sales Manager or contact 1800 NEWS 00. We thank you for your continued support!

*Total collection $76.30. Available at participating newsagents, IGA and Drakes supermarkets while stocks last. One Book per original token from hardcopy (not digital) newspaper only.