Every year VANA develops and provide a marketing campaign for Victorian Newsagents by promoting the theme of “Love Your Newsagent”. The campaign consists of radio, regional TV, press, social media and website advertising. We provide all POS material to member Newsagents as well as the consumer prize for example, “Win a Car” or “Win a Trip for 2 to Paris”
Our objectives with the Love Your Newsagent campaigns are:
- To generate store traffic,
- To increase Newsagency sales,
- To reach new customers,
- To confirm the Newsagent’s place in the community
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