VANA MEMBER PROFILE – Birchip Newsagency
Address: 53 Cumming Avenue, Birchip
Store Owner: Jim Varghese
Years as a newsagent: 10 years
Products: Stationery supplies for home, office or school, a large range of magazines, daily newspapers, greeting cards and wrap for that special occasion and a range of gifts.
Meet Jim the owner of Birchip Newsagency, he has been running the store for over 10 years and has strong ties with the local community. The newsagency offers support and sponsorship to many of the local community groups, sporting organisations and local town events.
When in store, Jim and his friendly staff are extremely helpful and committed to making their customer’s shopping experience as good as possible. Top customer service is very important to Jim and his teams, so customers are guaranteed to be looked after.
The store ensures that it meets customer expectations by supplying services and products that are responsive to market demands. Store layout is categorised by product and collections, easy to see and get to. Seasonal products are displayed prominently in the front half of the store and in front windows. The staff are well presented, professional and very welcoming.
The store has an active Facebook page and also a comprehensive Google business listing. They also have a full eCommerce website. All platforms have regular content posted and updates on what is happening in store and within the community.
Birchip Newsagency continues to invest in its online platforms, and is also looking at expanding category choices within its store. Jim has recently started stocking computer accessories and office furniture to be able to fill the demand of more people working from home.