The Victorian Association for Newsagents.

This week, we are celebrating our
VANA Lottery Kiosk of the Year 2020-2021


Seraglio Lotto /strong>
Amelia Lay

Based in South Melbourne, Seraglio Lotto is a community-focussed kiosk with a history of selling Division 1 lottery tickets. Amelia loves to share all her winning stories on her business Facebook page, so feel free to check them out!

Amelia’s top tips include:

  • Get involved with group syndicates
  • Upsell & cross-promote for lottery products
  • Don’t judge a book by its cover – that customer may surprise you with their spending!
  • Take advantage of special events to maximise profits
  • Promote your business as often as you can with different platforms & promotions
  • Be confident & talk to every customer!